How the B2B Purchase Process Has Changed in 2020

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The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. Read…

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The clarity (and risk) of graphs

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You might not agree with something you read on the front page of the Wall Street Journal or The New York Times, but at least you understand it. There’s simply…

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Study: Comparing the data from 8 SEO tools

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Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Please visit Search Engine Land for the…

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