Popular vs. good

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They’re not the same. We often strive to have both, but that’s unlikely. The price of having one almost certainly involves losing the other.  We often end up compromising something…

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The thing about sunk costs

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Tomorrow is another opportunity. There are thirty people over there who are just waiting for you to help connect them, lead them or make things better. But if you’re still…

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Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

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Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry. Please visit Search Engine Land for the full article.

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Big business vs. small business

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Small companies create almost all the jobs. They are the insurgents, the agents of change. Big companies are a backbone, reliable providers of goods and services. Big companies operate at…

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