“All anecdote and no data”

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That’s a criticism, of course. A report, study or testimony that’s all anecdote with no data carries little in the way of actionable information. On the other hand, if you…

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Do Most B2B Marketers Gate Content?

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Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and…

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Back in the tube

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There are two kinds of mistakes. One is the sort where failure is not noticeable because failure means that you didn’t engage with an audience. If you do an art…

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Holiday 2020 is do or die for many SMBs

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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Please visit Search Engine Land for the full article.

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Misgivings

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If you’re not having any second thoughts at all, it’s probably because you’re not thinking it through enough. The hallmark of the true believer is that there’s no room for…

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